How we get paid
Every energy broker in Texas says their service is free. Almost none say where the money comes from. Here it is.
- You are invoiced
- Never
- We are paid by
- The retail provider you choose
- The mechanism
- A per-kWh fee inside the supply contract
- If you keep your contract
- We are paid nothing
A broker who will not explain their compensation is asking you to trust a recommendation without knowing what shapes it. That is a bad deal for you and, over time, a bad business for us. So this page states the mechanism, names the conflict, and says what we do about it.
The mechanism
When you sign a supply contract with a retail electric provider we introduced, that contract includes a small per-kWh fee that the provider collects and remits to us. It is measured in a fraction of a cent per kilowatt-hour. It is inside the rate you agreed, not added on top of it, and it runs for the life of the contract.
You are never invoiced by us. There is no retainer, no consulting fee, and no charge for a bill review, a market check, or a conversation that ends in "your current contract is fine, keep it."
The conflict, stated plainly
There are two, and pretending otherwise would be insulting.
Providers do not all pay the same. A broker who cared only about income would steer toward whoever pays best rather than whoever priced best. That is the structural problem with this compensation model and it is real.
The fee is per kWh. Mechanically, we earn more when you consume more. Advice that lowers your consumption — demand management, tariff reclassification, efficiency — lowers our own income.
What we do about it
- We tell you the fee on the contract we recommend. Ask on any recommendation and you get a number, not a range and not a deflection.
- We apply the same fee across the offers we present. So the comparison you see reflects supplier pricing, not our margin varying between them.
- We show the full set of offers. Including the ones that pay us less, and including your existing supplier's renewal offer when it wins.
- We give the consumption advice anyway. Demand charges, tariff class, power factor, scheduling — none of it earns us anything and some of it costs us. It is on the site because it is the part clients tell us they never got from anyone else.
- We tell you when to do nothing. If your contract is competitive, staying put is the recommendation, and we are paid nothing for it.
Why not just charge a fee instead?
A flat consulting fee removes the conflict cleanly and is how some larger advisers work. It also means a Houston restaurant with one meter would have to write a cheque before knowing whether there was anything worth finding, and most would reasonably decline.
The per-kWh model is what makes it possible to look at a small account for free. We think the honest version of that trade is to use the model and disclose it, rather than to use it and call the service free without qualification.
Would you do better going direct?
Usually not, and you are welcome to test it. Providers price a broker-presented account knowing it is being compared against others on the same day with the same usage data. They price an unrepresented enquiry knowing it probably is not.
If you do go direct, the useful thing is not avoiding the broker fee. It is getting more than one quote on the same day with real interval data attached. That is the part that moves the number.
Who is telling you this
Nisa Hunain owns Texas K Energy and has 5+ years in Texas retail electricity. We hold agreements with 25+ retail providers, we are a registered Texas electricity broker, and we are not owned by, funded by, or exclusive to any supplier. If any of that changes, this page changes with it.
Questions about any of it: 832-573-8546.
Compensation questions
So the service really is free to me?
Does that mean you push whichever supplier pays you most?
Are you paid more if I use more electricity?
Do you charge for a bill audit if I do not switch?
Would I get a better rate going direct to the provider?
Ask us what we are being paid. We will tell you.
Send a bill. If the recommendation we make is worth taking, the fee behind it is one you can see.